Thursday, December 14, 2006

Optimists see the Opportunity in Problems

It is often said that, the optimist, sees the opportunity in a problem, the pessimist on the other hand, sees the problem in an opportunity.
It is a sad aspect of the Indian rural landscape, that all the optimists are now found to be residing in urban areas and working as politicians, finance professionals, agribusiness consultants, lawyers, contract farming and management experts.
All the pessimists, guess what, conversely, are on the other side of the coin and are found to be trying to eke out an existence from the so called second Indian Green Revolution, that is turning many an international investor to look India wards for his returns on investments.
A whole caboodle of Indian agri business, contract farming, and retail food consultants, is emerging to guide the foreign investors into the less tricky aspects of investing capital in India.
Among the services on offer are, what is called in the flexi language as market entry strategies - with nose to the ground. Now, what exactly is meant by these agri business consultants, who have their nose on the ground ? It certainly is not the same talent as the of the bull who manages to sense whether the cow is on heat or not, by an elaborate sniff of the back side.
It is basically the ability to spot the possible margins of profit between crop reaping season and the prices next year before sowing. You guessed it, somewhat akin to the lala who was often condemned by the Marxists and Communists for his feudalistic and anti farmer tendencies. The middleman will never disappear from the Indian food procurement scene. The cosmetic language changes are affected for the suave markets, crops become commodities, debt becomes crop advance, seed retention becomes modern seeds that modern consumers look for, distress buying becomes, advance market interventions, etc, etc.
Only the caste, educational qualifications and dress code will make a subtle change.
The new breed of corporate agri business, and contract farming experts, offer a range of services like, educating farmers on new and modern agricultural practices, export markets, price fluctuations, investment opportunities, potential of genetically modified seeds to convert him into the real "dharti ka puttar".
Mark my words, they will be instituting an award for the most modern farmer, who will be given the chance of a lifetime to make a world tour, in an exchange program with European or American farmers.
And we were all, just beginning to celebrate, the death of the middleman, from Indian farm scenario, as the emergence of the decisive Indian farm transformation and Second Green Revolution, with the aid and guidance of the corporate sector.
Premature celebrations, are they not ?

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